The Focus On Franchising training programs are “focused” on those dimensions and will help the future manager take advantage of a new entrepreneurial mindset. Enterprises need entrepreneurial minds, able to invent and invest. The market needs strategic minds, capable of designing and planning.
From ABC to the worldwide application and implication of this business formula, The Focus on Franchising programs are single-issued but well balanced, thanks to their cross-disciplinary approach.
The Focus on Franchising training programs can also be “ad hoc” built in case of specific business needs. A company could find it useful to have it’s managerial staff being trained on request. This particular situation foresees a preliminary phase to acquire information. Afterwards we will plan the training format on the contingent situation and will be defined times and ways in line with the client needs.
Lessons will be held in english*
*the Discovery Franchising training in Ticino will be held in Italian
Focus on Franchising: your single-issued training programs
STARTING FROM “3”
FOCUS on Franchising 1 – TOPICS
• What is franchising (history and basics)
• Business idea: yes and nos
• Concept
• TM and patent (legal implications)
• Putting to the test
• Monitoring and fine tuning
• No need to rush
Admission: Open class
Duration: 30 hours
MANAGE? WHY?
FOCUS on Franchising 4 – TOPICS
• Your network is your first value
• The Franchise manager
• Your new assignment
• Management and development
• Keep in touch
• What to do with your worst performer
• What to do with your best performer
Admission: Entry Test
Duration: 30 hours
NOT AS EASY AS ” ABC”
FOCUS on Franchising 2 – TOPICS
• Starting from numbers (economics)
• Strategic definitions
• Profit & lost forecast for franchisee
• The disclosure
• The agreement
• The Bible (operating manual)
• Getting ready to enter the market
Admission: Entry Test
Duration: 60 hours
GOING ABROAD
FOCUS on Franchising 5 – TOPICS
• Defining a strategy
• Choosing the right country
• Facing new markets (plans, system and strategic implementation)
• Choose a relationship: franchisee, area develop, master franchisee
• 41 interesting countries
Admission: Entry Test
Duration: 60 hours
AM I A FRANCHISOR YET?
FOCUS on Franchising 3 – TOPICS
• Identifying the right partner
• Password – No selling
• Expansion strategies
• Choosing the instruments
• Legal requirements to watch for
• From the first email to the signing of the agreement
Admission: Entry Test
Duration: 30 hours
FUTURE FRANCHISEE
FOCUS on Franchising 6 – TOPICS
• What is franchising
• Choose the right franchise
• Gaining information
• Legal requirements
• A step by step guide
• Signing your contract
• What’s next?
Admission: Open class
Duration: 30 hours
Each FOCUS on franchising training program addresses different and specific topic with an “in-depth end cross-cutting approach.
Due to the fact that each Focus faces specific subject in a particular area, some of them will require an entry test to evaluate the background knowledge, to understand if the applicant has the sufficient competence.
Choose the Focus on your goal!
Acquire you new working skills and competences.
